William Rast Spring 2010
Location: New York
Designers: Justin Timberlake, Trace Ayala, Marcella and Johan Lindeberg
Founded: 2005, Los Angeles
Owned By: Private .jpg)
History: Justin Timberlake and his childhood friend Trace Ayala combined their shared Memphis sensibilities—and their grandfathers' names—to form William Rast. The denim-centric label fuses rural utilitarianism and urban sophistication, and the recent hiring of Marcella and Johan Lindeberg to oversee design should silence anybody who sees the line as a mere celebrity indulgence. 1.jpg)
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History: Justin Timberlake and his childhood friend Trace Ayala combined their shared Memphis sensibilities—and their grandfathers' names—to form William Rast. The denim-centric label fuses rural utilitarianism and urban sophistication, and the recent hiring of Marcella and Johan Lindeberg to oversee design should silence anybody who sees the line as a mere celebrity indulgence. 
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